How we measure the business result
We get paid on money: revenue, margin or savings. Technical metrics only show how we get there.
- 01 · Technical change
A lead reaches a rep in 5 minutes
- 02 · Team behaviour
The rep calls before the buyer goes elsewhere
- 03 · Result in money
More won deals
| Step | What we agree | Example |
|---|---|---|
| Business goal | What you earn more of or save | More revenue from inbound leads |
| Baseline | Average of the last 3–6 months from CRM and accounting data | E.g. €30,000 per month |
| What we change | Process and tools that drive the goal | Lead routing in minutes, enrichment, follow-ups |
| How we measure | Data source, period and how we separate seasonality | Year-over-year and control group comparison |
| How we bill | Model agreed in the contract before we start | [TO FILL: e.g. fixed fee + % of the increase] |
Numbers in the table are an example, not a client result.
No result, no [TO FILL: bonus / payment].
Pay for hours or pay for results?
The usual model: you pay for hours
- ✕The risk is yours
- ✕The vendor earns more when the project runs longer
- ✕Success = “implemented”, even if nobody uses it
Datalance: you pay for results
- ✓We share the risk with you
- ✓We earn when you earn more
- ✓Success = more money in the business
Example business goals
- More revenue from inbound leads
- More won deals from the same pipeline
- Win-back of lost customers
- Labour cost savings
- Faster invoicing and cash collection
What does the current state cost you?
Enter your numbers. We calculate two things: time lost on manual work and revenue from leads that slip away.
- Manual work per year
- —
- Revenue lost from leads per year
- —
- Total per year
- —
This is an estimate based on your inputs, not a promise. In the audit we calculate it precisely from your CRM data.
Let’s recover part of itBefore you ask
What if there is no result?
Then you do not pay [TO FILL: the bonus / part of the fee]. That is why we agree the goal and measurement in writing before we start.
How do you separate your impact from seasonality and other activities?
We compare the same period year over year and, where possible, a group affected by the change with a control group. The method goes into the contract.
How will you know how much we earn?
From data you share, limited to what the measurement needs. We sign an NDA.
What if we delay the project?
The measurement period moves by the length of the delay. The rules are in the contract.
Let’s work out how much more you could earn
A 30-minute call. We will tell you where we see the biggest leak and which business goal makes sense. No sales pitch.
✓ After the audit you get a process map, priced leaks and a proposed goal, even if we do not continue.
No commitment. Reply within 1 business day.