RevOps & GTM stack audit
STARTBefore
Nobody knows how many leads get lost. Decisions are made on gut feeling.
After
You get a process map, a list of leaks priced in money and a plan with a business goal.
Time: 2 weeksDetails →
GTM Engineering · RevOps, the technical side
Pay for results, not hours.
We fix CRM, data and sales automation for mid-sized companies and startups. Together we set a revenue or savings goal and get paid on the result.
✓ First we agree the business goal. Then we get paid on results. No commitment. Reply within 1 business day.
GTM Engineering means your sales, marketing and customer success work on one set of data, and machines do the repetitive work.
Startup? See our startup offer →We work with tools you already know
- HubSpot
- Pipedrive
- Salesforce
- Clay
- Apollo
- n8n
- Make
- Zapier
- Cloudflare
- Looker Studio
- Power BI
Sound familiar?
Your CRM should tell the truth. Often it does not.
Companies that outgrew spreadsheets tend to share the same symptoms. Each one costs money that never shows up in a report.
- ✕ 01The Monday report gets built by hand on Sunday
- ✕ 02A form lead waits an hour for a reply
- ✕ 03Reps skip the CRM because it gives them nothing
- ✕ 04Marketing and sales have different numbers
- ✕ 05Invoices and quotes live outside the CRM
- ✕ 06Nobody knows which activities bring customers
Cost of doing nothing
What does the current state cost you?
Enter your numbers. We calculate two things: time lost on manual work and revenue from leads that slip away.
- Manual work per year
- —
- Revenue lost from leads per year
- —
- Total per year
- —
This is an estimate based on your inputs, not a promise. In the audit we calculate it precisely from your CRM data.
Let’s recover part of itWhat we do
Six areas, one goal: more money from sales
We start with an audit. Then we implement only what has the biggest impact on the result.
CRM implementation & migration
CRMBefore
Spreadsheets, notes and a CRM nobody updates.
After
One CRM with a real pipeline, automated tasks and a forecast.
Time: 4–8 weeksDetails →
Integrations & automation
APIBefore
Someone copies data between 5 systems every day.
After
Data flows on its own and copy-paste errors disappear.
Time: 2–6 weeksDetails →
Data, enrichment & lead routing
DATABefore
A lead waits in an inbox until someone notices it.
After
A lead with company data reaches the right rep in minutes.
Time: 3–5 weeksDetails →
Revenue reporting & attribution
BIBefore
The Monday report gets built by hand on Sunday.
After
A dashboard updated hourly and one version of the truth.
Time: 3–6 weeksDetails →
AI agents for sales & service
AIBefore
A rep spends an hour on research before every meeting.
After
Research, notes and follow-up are ready before the meeting ends.
Time: 3–6 weeksDetails →
How we work
Money goal first, technology second
- 01
Audit and business goal
2 weeks. We map the process, price the leaks and agree a goal, e.g. revenue from leads or cost savings.
- 02
Architecture
We design the data flow and choose tools. No overpaying for licences you do not need.
- 03
Implementation
Stages of a few weeks. You see the first result fast, not after six months.
- 04
Measurement and billing
We compare the result with the baseline and bill on the increase, as agreed at the start.
- 05
Maintenance
We monitor integrations and grow the system with your company.
Pay for results
How we measure the business result
We get paid on money: revenue, margin or savings. Technical metrics only show how we get there.
- 01 · Technical change
A lead reaches a rep in 5 minutes
- 02 · Team behaviour
The rep calls before the buyer goes elsewhere
- 03 · Result in money
More won deals
| Step | What we agree | Example |
|---|---|---|
| Business goal | What you earn more of or save | More revenue from inbound leads |
| Baseline | Average of the last 3–6 months from CRM and accounting data | E.g. €30,000 per month |
| What we change | Process and tools that drive the goal | Lead routing in minutes, enrichment, follow-ups |
| How we measure | Data source, period and how we separate seasonality | Year-over-year and control group comparison |
| How we bill | Model agreed in the contract before we start | [TO FILL: e.g. fixed fee + % of the increase] |
Numbers in the table are an example, not a client result.
No result, no [TO FILL: bonus / payment].
See billing details →Work
What we have built
Websites and an app where the same thing mattered as in RevOps: every enquiry reaching the right person.
This site is an implementation too
See how this form works
Your enquiry follows exactly the path we build for clients.
- Form
- Spam protection
- Cloudflare Worker
- CRM + source and UTM
- Notification
- Booking
Founder photo [TO FILL]
Marcin Pawłowski
Founder, Datalance
Who is behind it
The founder leads your project personally
I advise and implement, not just write recommendations. I went through a startup incubator [TO FILL: name, year], so I know what building sales from scratch looks like. [TO FILL: experience, industries, years]
- ✓You talk to the person accountable for the result
- ✓Specialists matched to the project, no hand-off to juniors
- ✓Short decision path
We run a maximum of [TO FILL: X] implementations at a time so each gets full attention.
Questions
Before you ask
How much does it cost?
The audit has a fixed, low price [TO FILL: from X]. Further work is billed on business results, using the model agreed in the contract.
What if there is no result?
Then you do not pay [TO FILL: the bonus / part of the fee]. That is why we agree the goal and measurement in writing before we start.
How do you separate your impact from seasonality and other activities?
We compare the same period year over year and, where possible, a group affected by the change with a control group. The method goes into the contract.
How will you know how much we earn?
From data you share, limited to what the measurement needs. We sign an NDA.
We already have a HubSpot partner or IT vendor.
You do not need to replace them. We can work alongside them and take responsibility for the business result.
We do not have time for a project.
Your team spends a few hours a week. We do the rest, in stages of a few weeks.
We are afraid of data migration.
We migrate in stages, on a copy, with tests. The old system stays live until the new one passes.
What if we delay the project?
The measurement period moves by the length of the delay. The rules are in the contract.
What if we stop working together?
You keep full documentation, access to every account and a knowledge handover. Nothing is locked on our side.
Let’s work out how much more you could earn
A 30-minute call. We will tell you where we see the biggest leak and which business goal makes sense. No sales pitch.
✓ After the audit you get a process map, priced leaks and a proposed goal, even if we do not continue.
Book a call (30 min)
No commitment. Reply within 1 business day.