The longer a lead waits for a reply, the lower the chance it becomes a customer. A B2B buyer who fills in your form is usually asking your competitors too. The first to respond often wins.
How to calculate what you lose
You need four numbers:
- Leads per month.
- Share of leads answered too late or not at all.
- Your usual lead-to-customer rate.
- Average deal value.
Multiply them together and by 12 months. The result is revenue that may be slipping away every year. Try it in our calculator.
What cuts response time
- Automatic lead assignment to the right person by region, industry or company size.
- Alerts within minutes via email, Slack or Teams.
- Data enrichment, so company details fill in automatically and reps do not research by hand.
- Measurement: time from lead to first contact as a fixed report metric.
More on how we implement it: lead routing and data enrichment.
— Marcin Pawłowski, Founder, Datalance